Marketing and social media buying agencies often face challenges managing client campaigns with traditional cards. These cards lack customization options to set spending caps on ad placements and can also be frozen if a preset credit limit is exceeded.
Dynamic spending controls on virtual cards provide real-time oversight of card usage, enhancing management of client campaigns. Agencies can streamline their media buying operations across multiple ad spaces at both the client and campaign levels, while benefiting from increased billing efficiency through better data visibility and automated reconciliations.
Key benefits for media and online advertising
Virtual Cards
Assign a dedicated card to each media buying campaign and oversee thousands of ad placements with ease.
Instant Issuance
Speed up the realization of value and rapidly issue new cards for campaigns.
Spend Controls
Enhance control and minimize fraud in media purchases by setting campaign-specific limits, including spending caps, start and end dates, or specific timeframes.
Just-In-Time Funding
Remove the need to adhere to credit requirements and avoid the risk of campaign freezes due to reaching limits during peak periods.
Real Time Notifications
Get real-time notifications about card activity, such as alerts triggered by specific transaction amounts.
Seamless Reconciliation
Include a campaign ID and/or start and end dates in each transaction record to streamline payment reconciliation across customer accounts and ad purchases.